Job Information
Novo Nordisk Behavior Science and Experimentation Lead in Plainsboro, New Jersey
About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
As the Behavioral Science and Experimentation Lead at Novo Nordisk, you will be the driving force behind a cutting-edge experimentation practice that is integral to our strategic growth. Your role will be to integrate behavioral science across Customer Experience (CX), Analytics, Marketing, and other business areas. You will lead a skilled team of behavior science experts to design and manage experiments and tests that generate actionable insights and drive behavior change. You will lay the groundwork for projects with a solid behavioral foundation, ensuring stakeholder alignment and scalable outcomes that significantly impact our business.
Your dynamic leadership will be vital in translating our business objectives into behavioral statements that identify profitable behavior changes, fostering an outcomes-first culture. By imparting strategic behavioral science skills and pinpointing opportunities for behavioral intervention, you will not only advance Novo Nordisk's mission but also champion a commitment to measurable results that will shape the future of healthcare in a rapidly changing market landscape.
Relationships
Reports to Customer Exp & Human Centered Lead. Collaborates with cross-functional teams, including therapy area marketing leads/teams, customer experience, analytics, legal, CMR (Clinical Medical and Regulatory) and technology, to align experimentation and marketing optimization initiatives with clear business outcomes.
Essential Functions
Experiment Identification: Identify and capitalize on new opportunities for innovation and performance enhancement using behavior science insights and strategic business objectives
Experimentation Oversight: Craft and manage a comprehensive experimentation strategy that tests hypotheses and measures the impact of behavioral changes on key outcomes. Design and oversee behavioral experiments, ensuring they align with marketing goals and broader business objectives
Cross Functional Engagement and Enablement: Engage and enable cross-functional teams to participate in and contribute to experimentation initiatives. Build experimentation capabilities across the organization through workshops, training and other collaborative efforts. Promote data-driven decision-making and the use of behavioral insights throughout NNI
Data-Driven Optimization: Work collaboratively with cross-functional teams including marketing, to ensure that behavioral insights inform and optimize campaigns and strategies
Data Collection and Analysis: Oversee the collection, management, and analysis of data from experiments. Ensure the integrity and accuracy of data and leverage it to generate actionable insights. Communicate findings and recommendations to stakeholders based on experiment results
Experimentation Tracking: Develop and implement a strategic roadmap for experimentation and optimization initiatives. Regularly report on the outcomes and impact of experimentation initiatives. Maintain a repository of learnings to guide future decisions
Behavioral Science Advocacy: Promote the application of behavioral science within the organization, highlighting its impact on customer engagement and market positioning
Ethical Research Leadership: Uphold ethical research practices, ensuring the integrity and privacy of data and participants
Scaling Decisions: Guide business to make strategic decisions on scaling or initiatives based on experiment results
Best Practices and Knowledge Sharing: Provide guidance and encourage cross-pollination of behavior science and experimentation best practices and lessons learned among the team and across the organization
Physical Requirements
Approximately 20-30% overnight travel.
Qualifications
Requires a Bachelor’s degree; Master’s degree or PhD in Behavioral Science, Psychology, Data Science or related field preferred
10+ years of experience, including demonstrated history in human-centered design, behavioral science, or experimentation
8+ years of leading a team of behavioral science experts
Proven track record of designing and executing successful experiments and optimization projects
Experience in pharmaceutical industry/life sciences/health care/health insurance/health tech is a plus
Understanding chronic disease areas especially diabetes, obesity, cardiovascular diseases is a plus
Experience using data analytics to inform experiment design decisions and recognize user behavior patterns
Demonstrated ability to drive innovation in design strategies and stay ahead of industry trends
Proficiency in data analysis tools and software (e.g., R, Python, SQL)
Proven ability to lead strategic initiatives that enhance user experience through conception to innovative design and execution
Strong communication and presentation skills, with the ability to convey complex concepts to diverse audiences
Strong collaboration and team management skills to work effectively with cross-functional teams
Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicity
Creative thinker with a passion for innovation and continuous improvement
Experience leading and implementing organizational change and transformation initiatives
Experience with US operations within life sciences health care and preferred
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.